Having recently completed my MFA in interactive design (note: emphasis area, not track, although this has since changed in the program), I'm rather intrigued by the heralding of a new "emerging" field in design. It could be that my thesis centered on emergence, or it may be because I see this as an even more holistic approach to interactive design. Assuming the latter, I feel that I could analogize service design is to interactive design as integrative campaign is to identity design. Where interaction design can exist in a bubble, service design must consider the needs of its participants through a number of different touchpoints. Perhaps the most convincing point arguing service design as a separate field is proven in slide 39; terms such as "front stage" and "blueprint" are as foreign to me as "css" is to my mother ("See abscess what?).

Here's to hearing more about service design in the near future. Heck, maybe there's even a job out there for this budding design educator. Service that!